Learn how botanicals, transparency, and cooperativism are reshaping the Beverage industry in our latest Trend Report — Connecting with the Modern Drinker Understanding your consumer is one of the few constant tenets of successful, innovative brands. But in such a turbulent time, how can brands effectively understand and, more importantly, connect with their audience? Our latest Trend Report, now available on Nextatlas, offers an insightful blueprint on overcoming these challenges by leveraging…

In the midst of a cloudy, unpredictable year, emerging values and behaviors among Gen Z can offer clarity and direction for brands looking to build lasting relationships with a young, passionate, and dynamic audience — Last month we hosted our latest Nextatlas webinar: The Z Factor where we shared the trends illustrating Gen Z’s evolution as well as a number of “Insights to Action” to guide brands toward deep consumer connections. …

Propelled by a heightened focus on personal health, consumers are turning to an emerging wave of food & drink closing the gap between nutrition and medicine — Now available on Nextatlas, our latest Trend Report dives into the new class of healthfoods embracing a targeted, quasi-medicinal approach to self administered nutrition and healthcare. As far back as the 1960s, scifi stories and media have been exalting the promise of sterilized nutritional blocks, meal-in-a-pills, and do-it-all wonder drugs…

In an unprecedented period of stillness, consumers are exploring and elevating new paradigms of mobility that will shape the industry for years to come — What happens when we start moving again? For most of us, the prospect of uninhibited movement couldn’t be any more exciting, but it’s also currently plagued (…sorry) by a lot of uncertainty about the future of mobility. Over the last few months, we published a trio of reports detailing evolving…

In a world filled with bias and misinformation, people are demanding accuracy and action from media but also from other industries. How can brands react to one of the biggest problems of our era? — Fake news is no news. The world has witnessed the awakening of this movement more than 4 years ago. We can all agree that its first appearance is directly connected to Brexit, Donald Trump first presidential campaign and Social Media. …

The “Resale Reloaded” trend, detected by our Platform two years ago, continues growing and different brands want to take part of this market in full development. — Two years ago, our platform identified a rising movement through the analysis of thousands and thousands of online data points: consumers were showing a great interest in second-hand products. …

What are the trends shaping the future of the category? What new behaviours and interests should brands focus on? Discover three of the rising movements detected by our platform in this article. — What does the Future of Alcoholic & Non-Alcoholic Drinks look like? Although it may seem like a broad question and very difficult to address, this should be the starting point for every brand and company planning their next marketing and sales strategies.

The long tail of escapism has highlighted a deep seated desire for playfulness. We present it to you through our new focus features. — We saw it last year and we can now delve deeper into understanding this desire through the elements brought to light by the new industry specific Nextatlas platform widgets: Design, Beauty, Fashion and Food. 1. Attention to details Playfulness is the key to take a break from mundane and stressful tasks.

The link between health and skin has been consolidated due to COVID19 and has given rise to new interests and skincare routines that will rock the category completely. — Before the pandemic, consumers were already talking about a nexus between skincare and wellness. It’s simple: what we put into our bodies or apply over our skins have impacts on how we how we feel, both physically and mentally. …